Website design is more complex and comprehensive than just developing a haphazard design idea and unsystematically implementing it. The creative theme needs to represent the product, service, company, or organization that is attempting to be depicted online. It is imperative that the design theme is conducive to what the company or organization offers or the initiative is likely to be unsuccessful. This line of reasoning supports branding an online image. Branding is the creation of ownable imagery, a trademark possessed by a company or organization that makes them distinctive and identifiable by consumers. Branding is applicable across all mediums, but often forgotten in the design and implementation of a Website, where it is equally important. Branding an online image involves following a methodology in order to establish the brand, develop the brand, and then implement the brand through developed creative. A SWOT Analysis is an appropriate methodology to follow that is proven effective in creating an online brand image; it is a company analysis, identifying the Strengths, Weaknesses, Opportunities, and Threats possessed by a company. The result of this analysis is the development of an identity that is suitable and recognizable as your own. A brand emerges from this identity that becomes applicable in developing online marketing solutions. Online branding helps to define your business objectives, creating web presences, such as visual and written messaging that effectively communicate your brand's personality (look, feel, voice, tone, culture, unique selling points). The brand identity is thus transformed into a creative design that appropriately portrays the business objectives of your company. The absence of online branding may result in a Website whose design is unparallel to what the company hopes to effectively communicate. The addition of this element is the catalyst for creating a successful initiative and is the value-added approach to Website design. -KB